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Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc.The Bachelor of Marketing (Hons) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable.Graduates of the Bachelor of Marketing (Hons) are eligible for certain exemptions from the professional examinations of ICSA. Membership with ICSA is an option for graduates to become a professional in the field of corporate governance.
Entry Requirements
STPM with 2 principal passes Or A-level with 2 passes Or South Australian matriculation (SAM) with an Australian Tertiary Admission Rank (ATAR) 70 and grade B in two subjects Or Canadian Pre-University with an average of 70% in 6 subjects Or Unified examination certificate (UEC) with Grade B5 in 5 subjects
Foundation in Arts, Universiti Tunku Abdul Rahman (UTAR) Or Foundation in Science, Universiti Tunku Abdul Rahman (UTAR) Or Foundation from other Institutions Of Higher Learning Or Matriculation certificate, Ministry of Education
Diploma,Tunku Abdul Rahman Universiti college (TAR UC) Or Diploma from other Institutions Of Higher Learning
Other equivalent qualifications recognised by the Malaysian government AND A credit in 1 SPM mathematics subject/ equivalent
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