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The programme seeks to promote passion for product design while engaging students in research-based individual and group projects. Students are required to be able to design critically. As such, open-mindedness towards new ideas and informed risk are nurtured.
The BFA Product Design programme explores the design processes through which a product is conceived, developed, fabricated, and marketed. Major emphasis allows the student to work towards acquiring control of the physical and visual constructs of a given concept allowing the desired content to be fully communicated. Ideations are developed through drawings and/or models, and then progress to full-size working pieces.