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The approach to this programme is both conceptual and practical. The main aim is to provide well-rounded creative leadership to students in order to enable them to handle issues of the converging media as visionary professionals who possess the required know-how and professionalism in giving the breadth and depth to every challenge they encounter while infusing aesthetics and the latest technology at their best.
The Design & New Media Technology programme prepares students to pursue careers in the field of computer-generated imagery for the information and entertainment industries. The industries produce special effects and animated characters for films; interactive media for the World Wide Web and for game development, and motion graphics for broadcast and feature titles. The Design & New Media Technology programme offers an innovative curriculum, professional-level computer facilities, and a supportive learning environment.
With a strong industry focus, the undergraduate programme allows students to focus their studies in specific areas such as two-dimensional or three dimensional character animation, game development, experimental animation and interactivity or motion graphics. Each area of concentration builds upon a common set of digital design skills developed as a logical extension of foundation studies. Students are encouraged to take electives in other areas.