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Persuasive Communication integrates several academic fields related to persuasion and influence, namely advertising, public relations, public communication campaign and event management. Students specializing in Persuasive Communication will be able to understand various intellectual paradigms, theories and knowledge, which they will then be able to apply to various practical-oriented courses. Certificate/Diploma in a related field from a public or private higher learning institution recognised by MQA• Credit in Bahasa Malaysia at SPM level and• Obtaining an overall CGPA at Certificate/Diploma level of 3.00 and• Obtaining a MUET result of Band 2 and above• Pass the USM Aptitude test
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