Study Marketing in Malaysia

Course Duration:

3 - 4 Years

Average Salary:

RM 2,000 - 2,900

Average Fees:

RM 50,000 - 70,000

Job Demand:

What is Marketing?

The study of Marketing in Malaysia plays a critical role in any business in communicating or promoting the organisation’s values, products and services to satisfy consumer’s needs.

Were you part of a club or society in school and were the one in charge of getting people to attend events that were held, and did so successfully? Are you the kind of person who would scoff at the advertisements that run on TV these days, having ideas which would be a million times better? Would you be able to sell a bouquet of flowers to a florist, if needed? If so, then read on as we try to sell you the idea of starting your studies in Marketing in Malaysia.

Many organisations and in

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What are the branches of Marketing?

Social Media Marketing

Database Marketing

Direct Marketing

Search Engine Marketing

Content Marketing

Market Research

What are the subjects you will study in a Marketing course ?



Bahasa Malaysia


Applied Economics

Quantitative Skills


Business analytics


Strategic Marketing

Why should you study Marketing?

Brands like Coca-Cola, Nike or even McDonalds become well-loved household names all because of Marketing.

With so many degree options out there, here are some top reasons why you should study Marketing:

Always in demand

Isn’t it nice to obtain a degree that will always be in demand so you don’t have to worry about finding a job? Well, a degree in Marketing will be evergreen. Every firm needs a Marketing Manager to strategise the company’s communication, educate customers and present to clients in an interesting way.

Various career options

A degree in Marketing will lead you to a wide range of careers. Not only does it help you brush up on sales pitches but also build a solid foundation on business.

Powerful tool

The art of strategising the company's communications to your target market is not an easy one. You miss one day and the trend has changed. How will you keep up? How are you going to tell your clients to buy your product when there's a newer one in the market? How will you sell your service to a specific demographic? All these can be done with plenty of market research analysis, creative writing and in-depth study of consumer's behaviour.

What are industry experts saying about Marketing?

What are the entry requirements for an Marketing course?

Degree in Marketing


Minimum 2 full passes in the relevant subjects

A-Levels :

Minimum 2 passes in the relevant subjects


Minimum Tertiary Entrance Rank (TER) of 70 and at least Grade B in 2 relevant subjects.


Minimum average of 70% for 6 relevant subjects


Minimum Grade B in 5 relevant subjects

Master in Marketing

Degree :

A relevant first or second class Honours degree, or a degree qualification, or equivalent qualification recognised by the Malaysian Government, acceptable to the University.

Important Note: If you opt to study a Diploma in Marketing and continue your degree at the same institution, you will most likely get a one-year exemption. This means that you can enter degree year 2 after diploma..

How does your education pathway look like?

It is not necessary for you to do your postgraduate but doing so would help you advance in your career and open up more job opportunities. You can opt to work straight after degree as well.

What skills do you need for a course in Marketing?


You always go shopping with your mum, but you have a way of making it interesting, every single time. You always have something interesting to talk about when you meet up with your friends, even if you’re not up to date with the current state of affairs. That’s because your mind is a creative hive, the produces various ways of seeing something old and known, and making it seem like new, and relevant once again. Like a magician, minus the wand and cape.

Team player

You’ve probably been part of the committee in school, whether it be a society or a uniform body. Maybe you were president, perhaps someone ranked lower. Whatever your position was, you were undoubtedly good at what you did. You lead by example, and most importantly, fairly. You also listened to those around you, took their suggestions seriously in a calculated manner, instead of going power crazy! You’ve always been a firm believer that a team is only as strong as its weakest link.


You play sports like football, tennis badminton and basketball. You play board games like chess, scrabble, and monopoly. You go out and socialize quite a lot with friends, and you also stay at home by yourself. You do almost everything, and you’re comfortable in every single activity. Perhaps you’re not good at everything you do, but doesn’t stop you. You aren’t worried what the day has in store for you, because you’ll always be comfortable doing it (unless it’s getting into a ring with Conor McGregor!), the signature trait of a versatile person.

What career options do you have with an Marketing degree?

Who are all the top recruiters in Malaysia?

Below are a few of the top Marketing firms in Malaysia.

Where can you study Marketing in Malaysia?

Do note that all courses should be accredited by the Malaysian Qualifications Agency (MQA). Click here to check if the course you choose is accredited. For a start, here are some of the most popular Marketing schools in Malaysia.

Top Universities/Colleges to study
Marketing courses


Keen to study Marketing? We are eager to help you with the various insights about the course. Fill out details below for you FREE consultation with our experts.

Top Universities/Colleges to study Marketing courses


Asia Pacific University of Technology & Innovation (APU)

Kuala Lumpur

2 Courses  

MMU - Multimedia University


3 Courses  

Universiti Tenaga Nasional (UNITEN)


1 Course  
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