Universiti Islam Antarabangsa Sultan Abdul Halim Mu'adzam Shah (UniSHAMS)

Creative Multimedia is the vehicle in which emerging technologies drive home the concept of multimedia communications in business, art and design, entertainment and education.

The creative media and information businesses have always been a crucial sector of the economy. Together, the creative and media business sectors invest, produce and disseminate a huge array of content that educates, informs and entertains the public. It is this creative content that people are looking for when they are connecting to the Internet, activating their broadband connection, switching on their mobile phone or choosing a channel on their TV service. The creative and media sector is thus the true heart of the Information Society, as it represents the segment that is the most accessed, and most accessible by the masses. The emerging content provider in the Information Society will be a professional who understands the authoring process, and who is an expert in graphics, sound, video and text content production.