Your guide to become an Social Media Manager in Malaysia

Average Salary
4,400 - 5,400

Job Demand

Who is an Social Media Manager

Social Media Managers handle the publicity, marketing campaigns and publish content on social media platforms.

In 2014, social media marketing has been identified by LinkedIn as one of the essential job skills that will keep your professional skills current. Social media has been the way for organisations, brands and individuals to engage with today’s mobile world and with so many companies shifting their marketing efforts online and through social media platforms, the demand for Social Media Managers has been rising accordingly.

Do you have an account in multiple social media platforms from Facebook and Twitter to Snapchat and Instagram? Do you know perfectly how they work and how do you use it to communicate with your followers and friends? Are your posts always accompanied by eye-catching captions? If you are nodding along to any or all of the questions, then this career is just right for you!

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The pros and cons of being an Social Media Manager

Pros

Perfect for freelancers as it is a job that can be done anywhere either full or part-time
Nature of the job pushes you to be up-to-date with technologies and new social media platforms

Cons

Expected to be virtually hooked to your computer and other handheld gadgets ALL the time
Good time management required since most Social Media Managers work alone and take on a multitude of tasks

What are all the responsibilities of an Social Media Manager ?

Develop strategies to maximise visibility
Manage social media accounts
Post content onto the social media accounts
Develop campaigns to promote your brand
Write various articles of interest
Create content or commissioning content
Form relationships with influencers
Facilitate discussions on your social media
Monitor your social media presence
Educate the staff on how to utilise social media
Communicate with your clients

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Incase of any queries

What skills do you need to become an Social Media Manager?

An understanding of various social media platforms including audience and algorithms

There are multiple social media platforms and each of them generally have different type of users. As a Social Media Manager, you should know the pros and cons of each, knowing when and which to use at the ideal time to reach the highest engagement with the public or targeted audience. Knowing how the algorithm works will be beneficial so you can target your audience more accurately.

Being able to work under pressure

Writing articles, creating contents, coming up with captions, looking for suitable photos to be posted, Social Media Manager is responsible for a broad range of tasks. Not only that, these tasks are usually labelled with tight deadlines. Despite being flooded with both tasks and deadlines, you must be able to stop yourself from slamming onto the panic button and do your best in a calm manner.

Being able to spot trends

Coconut Bomoh frenzy! Rendang is not crispy! Malaysians are dearly known for their playful side. Spot any trends or viral issues as soon as possible. Jumping on the bandwagon will not only make your company look observant but also gain certain amount of publicity. Or better, you can start a trend yourself!

What field(s) of study should you choose to become an Social Media Manager?

Business Administration
Marketing
Communications
Public Relations
Advertising

What are the requirements to be an Social Media Manager?

Degrees are not compulsory as you can possibly enter the profession without possessing any. However, having a degree would be helpful in your career and also advancement. Some of the degrees useful in this field are Business Administration, Marketing, Communications, Public Relations, Advertising or any relevant ones.

What are the working hours of an Social Media Manager

The working hours of a Social Media Manager is regular working hours. However, you are required to constantly monitor and keep a close eye on the social media discussion about your organisation. You may need to always be on call and connected to the social media so that you can post anything immediately according to the happenings.

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