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Bachelor Of Arts (Honours) In Digital Advertising

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    Full Time
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    3 Years
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    Mar, Apr & Nov
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    Tution Fees
    RM 81,800

Would you like to apply to Asia Pacific University of Technology & Innovation (APU)?


This programme is specifically designed to provide students with:

Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production.

Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness.

Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project.


Detailed entry requirements


Direct Entry to Level 1 of the Degree:

  • STPM A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects 
  • A-LEVEL 2 Passes in A-Level with a Pass in English at SPM/ O-Level/ IGCSE or its equivalent.
  • UEC 5 Grade B's in UEC
  • FOUNDATION/ MATRICULATION A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.

Direct Entry to Level 2 of the Degree:
  • A Diploma in Design & Media or equivalent with a minimum CGPA of 2.50.

Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal interview or submitting a relevant portfolio.
Note: All applicants will be individually assessed via a portfolio, interview including drawing.

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