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Published by Afterschool.my on Jun 14, 2017, 03:55 pm
On April 26, 2017, Infrastructure University Kuala Lumpur (IUKL) had the opportunity of sharing the expertise of Assoc Prof Dr Chang Peng Kee from Universiti Kebangsaan Malaysia (UKM) in the field of framing analysis. Dr Chang’s public lecture titled Framing Study and the Untapped Area, organised by the Faculty of Communication, Arts & Education (FACE), was held at Block 11, IUKL. Targeted at communication practitioners, lecturers and students, the lecture was organised to serve the needs and interests of those interested in issues related to framing as well as priming which represent the current research trends in the fields of communication, mass media and language.
A renowned expert in the field of public relations and media framing, Dr Chang’s lecture at IUKL explored the theoretical approach of framing analysis in exploring how people decipher the world around them and represent it in the media; all within the boundaries of agenda setting, which refers to the powerful influence the media exerts in determining what issues are important and how we should perceive them. According to Dr Chang, however, there is a whole new dimension of potential powerful media effects through framing that goes beyond agenda setting.
Dr Chang’s lecture was a boon to the communications specialists and students of IUKL, whose research and study pivot on the role of media as a key communicative tool in disseminating information to the world. Armed with extensive experience in the field of communications, Dr Chang was able to aptly customise his lecture to meet the needs of all levels of audience who were present that day. Promising to return with more trailblazing knowledge in the future, Dr Chang ended the lecture on a high note by assuring the audience of the power media has in general, to serve the greater good of humanity and the world; a fact which delighted the many communication loyalists who were present.
The KYUEM Chemistry Department once again received an invitation to participate in the final stage of the “10th PROFESSOR GOH LAI YOONG: Perak Inter-School Sixth Form Chemistry Quiz”. With this year’s theme - Innovation Unleashed: Empowering Future Technologies Through Chemist..
As the youth representatives at the International Sustainable Energy Summit, we were thrilled to gain insights into Malaysia's energy landscape from industry leaders. Their presentations offered a unique blend of technical expertise and forward-thinking vision, leaving us inspired and hopeful fo..
UK’s #1 University in Malaysia!Quick story: Recently, one of our curious readers reached out with an observation they made on their way to a local shopping mall. They spotted a billboard from the University of Southampton Malaysia claiming to be the number 1 UK university in Malaysia. A bold b..
The world of education is rapidly evolving, and one of the most significant trends in recent years is the rise of 100% online master’s programmes. These programmes have become a central part of the fastest-growing market in the education industry, witnessing a staggering 900% growth since thei..
Did You Know…In recent years, a growing number of SPM graduates have been entering the job market directly after completing their secondary education. This trend is highlighted by a 2019 report from the Department of Statistics Malaysia (DOSM), which found that 72.1% of SPM graduates did not ..
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Three students from the Bachelor of Business (Hons) Accounting and Finance programme at TAR UMT Penang Branch namely, Beh Yu Jun, Wong Yee Ying, and Lau Ke Ning, clinched second place in the International Unram Accounting Competition finals on 26 July 2024. Organised by the University of Mataram, In..
TAR UMT students win again in the MyTIGER Values Art Competition, an art and design contest initiated by the Maybank Foundation since 2018. This time around, two students namely Phung Jie Hua and Robin Soon Wei Ming, both from the Bachelor of Creative Multimedia (Hons) programme, secured the 1st pri..
Have you ever felt like you’ve hit a brick wall early in life, unsure of how to move forward or break through? Doubting every decision and eventually resigning to the familiar mantra, ‘Let’s go with the flow’? If so, you’re not alone.In the grand scheme of life, education is not just a thr..
At Tunku Abdul Rahman University of Management and Technology (TAR UMT), not only are students able to deepen their knowledge in the programmes of their interest, students are also nurtured to develop other talents, skills and competencies which add value to their overall learning experience at the ..
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