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Published by Afterschool.my on Jun 18, 2013, 02:09 pm
Held at Le Meridien Hotel, Kuala Lumpur, the ‘Big Passion’ team– comprising students Lim Wai Hing, Chew Pei Xin and Jasmine Lum Chi Man– competed in the ‘Business Idea’ category and soundly trounced 35 competitors from other IHLs, walking away with RM5,000 in cash.
Lim and Chew are currently reading the BA (Hons) Business Administration programme while Lum is pursuing the BA (Hons) Marketing programme at the University.
UCSI University students Chew Pei Xin (second from left), Jasmine Lum (third from let), Lim Wai Hing (fifth from left), and Faculty of Business & Information Science lecturer Ms. Eva Lim (sixth from left) posing for a group photo after bagging the first runner-up prize.
In this category, participating teams were required to submit a formal business plan, a video pitch and conduct a formal presentation to a panel of judges.
“It is indeed a privilege for us to be able to experience entrepreneurial-level competition,” said Lum. “Getting 1st runner-up at this national competition is certainly a great reward for our diligence, perseverance and hard work.”
Under the supervision of their team advisor Ms Eva Lim –a lecturer with the University’s Faculty of Business and Information Science (FoBIS), ‘Big Passion’ developed a keychain locator device that helps users locate their keys up to 50 metres away.
“This has been a great learning experience for them and I’m really proud of their achievement,” enthused Ms Eva Lim. “They’ve put in a lot of effort and I’m glad they’re able to reap the fruits of their labour.”
Big Passion came up with the idea because each team member had problems locating their own car keys or house keys when rushing for time.
“We wanted to create a device where we could locate our keys simply by emitting a signal from our phone,” Lum explained on behalf of the team.
“For this project, we incorporated a hybrid system into the keychain locator – combining a rechargeable battery system and a kinetic energy system – to prolong the key chain’s battery life.”
“Another unique feature is the USB flash drive function. Both features are not yet available in the market,” she elaborated, firm in her belief that the team would be able to get first-mover advantage.
The project began as part of the University’s very own Business Plan Competition that ended in March earlier this year. Organised by FoBIS, the competition served as a pre-cursor to the national competition, encompassing a series of business workshops and competitions to promote entrepreneurship among the University’s students and staff.
As first runner-up in the national competition, the team may receive further assistance from MSC Malaysia to commercialise their idea and validate their business model.
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