Learn more about Courses and the requirements, fees and other details.
Ask Questions to get an education expert’s advice immediately.
Get the latest information about education news, tips and career opportunities.
Find out information about different Institutions and apply to them directly.
A link will be sent via e-mail to initiate password reset. Please check your inbox.
If you have not received it, Seconds, please click here.
If you have not received it, please click here.
You have reached your password reset limit for today. Please check your spam folder, retry tomorrow or contact us now
A One Time Password (OTP) has been sent to your number at Update Phone Number
Skip Now
Back
Want to change your mobile number? Update Mobile Number
Didn’t get a call from us? Retry now Want to change your mobile number? Update mobile number
Want to change your mobile number? Update mobile number
We have saved your mobile number successfully! You may retry tomorrow.
Your IVR verification call has been initiated.
Visit the International Students section on our website to find out the latest news and everything you need to know about studying in Malaysia.
Published by Afterschool.my on Jan 09, 2014, 01:53 pm
Fully-integrated media offerings are the key to the success of Media Prima Berhad in its rise as the pre-eminent and largest integrated media group in Malaysia.
Datuk Johan Jaaffar, the Chairman of Media Prima Berhad and also Adjunct Professor at Universiti Utara Malaysia (UUM), said that Media Prima was able to attract a daily audience of 24 million to its services through its numerous platforms, namely its television networks, print media, radio stations, advertisements, as well as its digital platform.
“Content is everything in the world of media. The people are spoilt for choice with a plethora of media nowadays, but only the most effective media will dominate the market. In terms of the content it offers, Media Prima adopts the 360 degree approach in that it is not restricted to any particular type of media.
“Integrated media has the capacity and capability to reach a larger audience,” he said in a talk entitled The Media Prima Experience: New Media, Advertising and Branding, organised by the School of Multimedia Technology and Communication (SMMTC), UUM.
Apart from this, he said, the content in the print media, radio stations and television networks owned by Media Prima was not focused on only one particular group of audience.
“The content of the national dailies, Berita Harian and the New Straits Times, is more serious compared with that in Harian Metro, which is of a more sensational variety.
“TV3, the premier commercial broadcast station serves public interest and caters to audiences of all ages; ntv7 caters to urban audiences; 8tv caters to audiences of Chinese descent; and TV9 targets the youth,” he said.
The Media Prima Group owns and operates four free-to-air local television networks, namely TV3, 8TV, ntv7 andTV9 and three radio networks i.e. Fly FM, Hot FM and One FM.
The Media Prima Group also owns more than 98 percent equity interest in The New Straits Times Press (Malaysia) Berhad (NSTP). NSTP is Malaysia’s oldest and largest newspaper publisher. It publishes three national newspapers, namely the New Straits Times, Berita Harian, and Harian Metro.
In addition, the Media Prima Group also owns Primeworks Studios Sdn. Bhd. (PWS), a content creation subsidiary company which is also Malaysia’s biggest production company as well as the leading outdoor advertising outfit in Malaysia through Big Tree Outdoor Sdn. Bhd., UPD Sdn. Bhd., The Right Channel Sdn. Bhd., Kurnia Outdoor Sdn. Bhd., and Jupiter Outdoor Network Sdn. Bhd.
Also present at the talk were Dr. Norsiah Abdul Hamid, the Deputy Dean of SMMTC; Dr. Rosli Mohammed, the Head of the Communication Department; and Dr. Mohd Khairie Ahmad, a Senior Lecturer at SMMTC.
In late March 2024, the Asia Pacific University Blockchain and Cryptocurrency Club (APUBCC) from the Asia Pacific University of Technology and Innovation (APU) proudly sent five exceptional members to ETHTaipei, an international hackathon held from March 22 to 24. The event featured 40 hours of cont..
Educators are a crucial part of a child’s development, especially in their early stages of life.In response to the government's proactive measures to create more public early childhood education facilities in urban areas, Wawasan Open University (WOU) stands at the forefront, offering prog..
Switching to a career in teaching opens doors to a path of lifelong learning and professional development.Malaysia's Education Ministry is on the lookout for up to 20,000 new teachers within the next five years, presenting an unparalleled opportunity for those aiming to establish a career in educati..
[6th from left] Ts. Lim Hui Yan, Executive Director, Gamuda Engineering and Head of Yayasan Gamuda with 2023 scholars, said the Gamuda Scholarship empowers students with financial aid, professional development, and career placement opportunities within Gamuda. The inflating cost of living and h..
Embarking on the journey of higher education often entails navigating countless possibilities, each holding the potential to shape one’s career trajectory. Like the flutter of a butterfly’s wings setting off a chain reaction, Alicia Raveena’s transformative decision to shift from pharmacy to n..
On March 22, 2024, the Asia Pacific University of Technology & Innovation (APU) and nine other esteemed public and private universities made a pivotal commitment to adopt immersive learning modules offered by CelcomDigi Metaversity. This groundbreaking initiative, unveiled in Petaling Jaya and o..
In alignment with its commitment to global educational advancements and the fortification of its digital learning ecosystem, the Asia Pacific University of Technology & Innovation (APU) proudly welcomes Dr Kelly McKenna, an Associate Professor in the Adult Education and Training Master's Deg..
They say that the apple doesn’t fall far from the tree, and it holds truth in the case of Nur Izzati Abdul Ghaffar, with her journey into the world of chemistry being a prime example. Growing up surrounded by the influence of her scientist parents, who were both overseas graduates, it was almo..
Asia Pacific University of Technology & Innovation (APU) continued to extend its tradition of winning awards by achieving multiple successes under the Malaysia Digital Economy Corporation (MDEC)’s Premier Digital Tech Institutions (PDTI) Outstanding Awards 2023, which were announced on 21s..
Global cybercrime damage costs are expected to grow by 15% per year over the next two years, reaching 10.5 trillion USD annually by 2025. Depending on the crime, victims can lose as much as 108,479 USD. Over the last two decades, we have adopted various smart technologies that have brought many..
Get the information first
Afterschool.my
Shares
0
Need help?
