Artificial Intelligence for the Next Generation of Creatives

The rise of artificial intelligence (AI) is changing the way we express creativity.

As it becomes more influential, this symbiotic relationship between human creatives and AI introduces fresh ideas and helps make the creative process more exciting and innovative.

One such example was when CelcomDigi used AI to create a film for its 2023 National Day campaign. In this collaborative effort, AI played a role in combining diverse ideas to present the sentiments of Malaysians in a fresh cinematic narrative.

 Many artists today are tapping into the power of artificial intelligence (AI) to push the boundaries of their creations.

Flaws in the design

However, like any tool, AI has its limitations as evidenced by a recent incident with Wacom.

Known for its pen tablets and interactive displays designed for artists and creatives alike, Wacom faced backlash in regards to their use of AI-generated illustration in their latest New Year's advertisement.

The illustration featured questionable scale designs and fur blending unnaturally into other sections of the image. These apparent anomalies shed light on the challenges and limitations of AI in replicating the intricate details and authenticity human artists brought to their work.

While Wacom eventually took corrective action by removing the materials and publishing an explanation of the incident. This response can be seen as merely a band-aid solution.

The incident sparked discussions about the authenticity and originality of AI-generated content and accountability in the creative process. These conversations resonate strongly, especially among creatives who feel betrayed by creative-focused companies, that have been their pillar for decades, slowly shifting towards AI-generated content.

This issue has also triggered broader talks about the potential impact of AI on creative careers, raising concerns that AI would soon replace people in the creative field. Many express worry and fear that the integration of AI could potentially erode the personal touch that artists bring to their work.

The debate also further emphasises the ongoing dialogue about striking the right balance between technological assistance and preserving the authenticity of human creativity.

Soaring above challenges

However, despite these concerns, creatives are not backing down. Many are actively taking steps to stay ahead of AI's influence, demonstrating their resilience and adaptability.

A compelling example of this proactive approach can be seen in the work of fashion innovator Professor Calvin Wong.

 Prof. Calvin Wong. 

Wong’s leadership in developing the Interactive Design Assistant for Fashion (AiDA), a groundbreaking AI system led by designers, showcases a collaborative effort between human creativity and AI technology.

Wong highlighted that AiDA's unique strength lies in its capability to showcase "all possible combinations" for designers to consider, a feat deemed impossible in the current design process. This innovative feature empowers designers by expanding their creative exploration and providing a vast array of options.

The result of this was an exhibition held at Hong Kong's M+ Museum last December which showcased collections from 14 designers, each meticulously developed with the assistance of AiDA.

Its real-world application highlights the potential for a harmonious collaboration between human intuition and AI assistance in the world of art and design.

Play the part

Expanding beyond individual initiatives, the acknowledgement of AI's significance in the creative industry extends to a national level in Malaysia.

Proactive steps are being taken to enhance the role of AI, with the Ministry of Communications and Multimedia leading initiatives to boost its application, particularly in animation.

The initiative aims to address concerns about safeguarding the local animation industry from potential AI-related impacts. Additionally, the National AI Strategic Roadmap 2021-2025 is set to guide responsible AI development and protect individual rights.

 Acquiring a deep understanding of AI is a strategic move for artists and creatives, allowing them to maintain a competitive edge.

Nurturing AI literacy

Malaysia has seen continued interest in developing AI literacy. Recently, Prime Minister Anwar Ibrahim launched the AI for Rakyat programme. The initiative invites students and the general public to explore more about AI, with the aim of sparking curiosity and encouraging career development in the AI field.

Universities have also play a pivotal role in advancing AI literacy. This is evident through the seamless integration of AI into various programmes under the Art and Design faculty. Some examples can be seen in courses offered by the University of Wollongong Malaysia (UOW), Management and Science University (MSU), Monash University and more.

In addition to refining their artistic skills to keep up with technology in such courses, students also develop a comprehensive grasp of AI's creative possibilities. This emphasises the importance of persistence and growth, encouraging them to not give up on their artistic pursuits.

AI will never replace human creativity

As AI continues to develop at a rapid pace, it is best to not consider it as a threat, but rather as a chance to explore new creative possibilities. Those who embrace and master AI can be pioneers in the creative industry, setting new standards for innovation.

To stay in the game, lifelong learning is crucial for creatives to stay ahead in the AI era. This means always picking up new skills and making sure they're at the cutting edge of what's in demand. By moving forward confidently, we can change and improve what's possible in the world of creativity!