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Published by Afterschool.my on Jul 27, 2022, 11:10 am
The onset of the Covid-19 pandemic has added challenges to both traditional and digital communications. But thanks to “hybrid communication settings”, media and communication practitioners are able to quickly meet the needs of the modern post-Covid era by tailoring the right information to the right audience at the right time.
Trust is one of the most important elements, and it may be even more important in a hybrid setting, where it is easier to adapt, is resistant to disruption, it is creative and the younger generation is driving this innovation as a result of the digital boom.
Microsoft surpassed 270 million monthly active Teams users in second-quarter 2022, while Google Meet grew to 100 million users per day compared to Zoom's 200 million daily users.
Applications such as Skype, Moodle, Discord, and others are being used and growing in popularity.
In other words, digital platforms help to bridge the trust gap, and we will soon transition to Metaverse or Virtual Reality (VR).
Asia Pacific University of Technology & Innovation (APU) delivers high-quality industry-relevant programmes such as the Bachelor's Degree in Media and Communication Studies, International Relations, Psychology, Industrial Design, Visual Effects, Animation, Digital Advertising, Marketing Management, Digital Marketing, Business Management, E-Business, Digital Leadership and Digital Transformation.
“As the future media and communication experts, APU students are exposed to traditional and digital media to look at how both can be implemented in different communication settings. Our modules also examine current and future media trends whereby students learn practical and theoretical aspects,” said APU Vice-Chancellor Prof Dr Ho Chin Kuan.
According to APU Head of School of Marketing and Management (SoMM) Dr Devinder Kaur, agility, adaptability and an automation solution are must-haves for any modern media and communications team because customer expectations change and evolve from time to time.
“Future practitioners need to know aspects of traditional and digital media to understand how both can be implemented in different communication settings and our modules also embed the current and future trends in their topics.”
Programme leader for BA (Hons) Media and Communication Studies Nur Leila Khalid highlighted that modules such as Public Relations or Principles of Advertising will help students to understand current practices of the industries by looking at case studies, real life scenarios, developing creativity by crafting their own campaigns as well as through engagement sessions with the industry.
Broadcast Journalism module, on the other hand, will help students with the technical aspects of broadcasting, whereas Digital Graphics and Digital Illustrations modules will broaden their knowledge of design softwares for design skills, and Social Media module will broaden their understanding of the usability and impact of social media in the business and communication fields.
APU has officially attained a QS Five Stars Plus university rating in the latest QS Stars University Ratings on Nov 1, 2021 – the first higher education institution (HEI) in Malaysia to obtain such recognition.
APU has been awarded Five-Star Rating for Online Learning in the latest QS Stars Rating System, Five-Star (Excellent Rating) under Setara Ratings by the Higher Education Ministry (MOHE) and was among the first universities in Malaysia to be awarded with Premier Digital Tech University status by the Malaysia Digital Economy Corporation (MDEC) for its commitment to offer top-notch digital technology courses.
The Media and Communication Studies qualifications are dual awards by APU and De Montfort University (DMU), UK. Under this scheme, students will receive two-degree certificates and transcripts upon graduation – one from APU (Malaysia) and one from DMU (UK).
For more information on the programme, go to https://www.apu.edu.my/.
On March 22, 2024, the Asia Pacific University of Technology & Innovation (APU) and nine other esteemed public and private universities made a pivotal commitment to adopt immersive learning modules offered by CelcomDigi Metaversity. This groundbreaking initiative, unveiled in Petaling Jaya and o..
In alignment with its commitment to global educational advancements and the fortification of its digital learning ecosystem, the Asia Pacific University of Technology & Innovation (APU) proudly welcomes Dr Kelly McKenna, an Associate Professor in the Adult Education and Training Master's Deg..
They say that the apple doesn’t fall far from the tree, and it holds truth in the case of Nur Izzati Abdul Ghaffar, with her journey into the world of chemistry being a prime example. Growing up surrounded by the influence of her scientist parents, who were both overseas graduates, it was almo..
Asia Pacific University of Technology & Innovation (APU) continued to extend its tradition of winning awards by achieving multiple successes under the Malaysia Digital Economy Corporation (MDEC)’s Premier Digital Tech Institutions (PDTI) Outstanding Awards 2023, which were announced on 21s..
Global cybercrime damage costs are expected to grow by 15% per year over the next two years, reaching 10.5 trillion USD annually by 2025. Depending on the crime, victims can lose as much as 108,479 USD. Over the last two decades, we have adopted various smart technologies that have brought many..
As Malaysia continues to grow economically, the demand for skilled financial analysts also increases, be it in banks, insurance agencies and wealth management firms. Their primary duties include gathering data, tracking market movements, recognising trends and offering recommendations to clients.Fin..
The Institute of Chartered Accountants in England and Wales (ICAEW) mission to work on behalf of public interest and build sustainable economies, has led to the professional organisation advocating for greater leadership around issues covered by the United Nations’ Sustainable Development Goals (S..
Wawasan Open University (WOU) offers a transformative digital bootcamp to empower learners with essential 21st-century skills for success in today’s world.Transitioning from secondary school to university can be a confusing time. Which career path should you take? Which courses should yo..
Mr Ooi Aik Khong, affectionately known as Eekang by his students, stands as a beacon of achievement in the realm of Industrial Design education at the School of Media, Arts and Design (SoMAD), Asia Pacific University of Technology & Innovation (APU). Recently honoured as one of the ina..
Generative AI tools have the potential to impact over 300 million full-time jobs worldwide, with economists estimating that at least a quarter of these occupations' workload could be automated.The rise of artificial intelligence (AI), particularly generative AI, is creating significant interest ..
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