Diploma in Advertising & Marketing Communications

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KLMUC – Kuala Lumpur Metropolitan University College

ModeFull time
Duration2.5 Years
IntakeJanuary, July and September
Tuition fees N/A
CampusKuala Lumpur

The Diploma in Advertising & Marketing Communications expose students in the field of advertising and integrated marketing communications that consist of public relations, sales promotion and direct response marketing. For advertising, the area of focus is in creative design, media planning, media production, campaign management, encompassing a balance of theory and practical examples. Students learn to do strategic planning and creation of advertising for both print and mass media, particularly in concept development and copy writing . This programme equip graduates with the technical and conceptual skills required to visualize ideas and messages in executing an advertising and marketing campaign.

Programme Aims:

  • To impart students with a sound knowledge in Marketing Communications specialising in creative development and business management
  • To develop students’ critical thinking, creativity and interpersonal skills
  • To prepare students for academic and practitioner career in advertising, marketing, promotions, public and media relations, and various creative industries

Entrance Requirements:

  • SPM / SPMV with 3 credits in any subjects
  • Unified Examination Certificate (UEC) with at least Grade B in 3 subjects
  • Other equivalent qualifications recognised by Government of Malaysia

Other Courses Offered in Media & Communication

Contact Information

Kuala Lumpur Metropolitan University College (KLMUC)
Block A
Wisma Sachdev, 16-2
Jalan Raja Laut
50350 Kuala Lumpur

Phone +603 2694 9455

Fax +603 2694 9477

Email [email protected]

Website www.klmu.edu.my

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