Public Relations

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Do you have the courage to walk forward the public eye and speak on behave of the organisation? Are you ready to educate the public and media on how the organisation of your services operate? Say hello to Public Relations


Public relations is crucial in helping an organisation achieve its full potential as it provides feedback to that organisation from the public or from target audiences.It is an added advantage if they can multitask, are organised and are able to prioritize.

Subject Focus

SPM Level

  • English
  • History
  • Mathematics
  • Bahasa Malaysia

University Level

  • Media Communication
  • Public Relations Communication
  • Intercultural Communication
  • Media Ethics
  • Reputation Management

Entry Requirements:

SPM, O-level, A-level, Foundation, Diploma or anything equivalent.

Personality Type

These personality type codes serve ONLY as a guideline and can be taken with a pinch of salt. Always consult with your school counselor or ask our experts for further guidance!

Find your Myers-Briggs personality type here.

Holland Vocational Code: ESR (Enterprising, Social, Realistic)

Find where you belong in the RIASEC model here.

Career Info

Public relations is equally important for maintaining the image of businesses, non-profit organisations or high-profile people, such as politicians and celebrities. You must be able to work under a great deal of pressure, skilled in communication and handling the rapport of the public, media and your organisation.

  • Publicist
  • Public Relations Officer
  • Communications Coordinator
  • Lobbyist
  • Copywriter

Entry Level: RM 2,000 – RM 3,000

Professional Level: RM 4,000 – RM 6,000

Job Demand

In Malaysia: Today, public relations services is a growing industry by the sizable presence of multinational consultancies as well as development of reputable local firms. The Public Relations Consultants Association of Malaysia (PRCA) wants to attract more talent into the industry. To make this happen, PRCA has rolled out several programmes, including one-day workshops for new practitioners to learn how real life is different from theory.

Global demand: Despite the level of sophistication is behind those of matured markets such as Hong Kong and Australia, there are countries with constant growth in quality and business volume in the public relation industry.

Becoming Professional

Professionals who face the media and public on a daily basis are equipped with good communication skills to help them articulate portray their organisations in a better light.

Useful links

Public Relations Consultants Association of Malaysia.

Institute of Public Relations Malaysia.

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