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Infrastructure University Kuala Lumpur (IUKL) | June Intake

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BA (Hons) International Business And Marketing, Keele University

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    Mode
    Full Time
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    Level
    Degree
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    Duration
    3 Years
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    Intake
    N/A
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    Tution Fees
    N/A

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COURSE OVERVIEW

This programme provides a critical perspective on what happens in organisations and explores the roles of individual and business consumers in the society. Students will learn essential business skills and knowledge and the cultural impact of marketing on businesses, governments and more.

The programme encourages students to think independently and to challenge assumptions about current theory and practice in international business and marketing.

As graduates of this programme, you can choose a career in the commercial, public or charitable sectors.

Students will explore markets and consumer behaviour, develop research skills and learn to plan and implement successful marketing strategies.

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