SPM guide

SPM 2017 REVISION GUIDE

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Your guide to studying Marketing in Malaysia

Course Duration

2 - 3 Years

Average Fees

MYR 15,000 - 40,000

Average Salary

MYR 25,000 - 58,000

Job Demand

What is Marketing?

Marketing plays a critical role in any business in communicating or promoting the organisation’s values, products and services to satisfy consumer’s needs.

Were you part of a club or society in school and were the one in charge of getting people to attend events that were held, and did so successfully? Are you the kind of person who could scoff at the advertisements that run on TV these days, having ideas which would be a million times better? Would you be able to sell a bouquet of flowers to a florist, if needed? If so, then read on as we try to sell you on the idea of starting a career in marketing.

Many organisations and industr...

Were you part of a club or society in school and were the one in charge of getting people to attend events that were held, and did so successfully? Are you the kind of person who could scoff at the advertisements that run on TV these days, having ideas which would be a million times better? Would you be able to sell a bouquet of flowers to a florist, if needed? If so, then read on as we try to sell you on the idea of starting a career in marketing.

Many organisations and industries engage in marketing efforts in some shape or form. A clothing company might want to launch a new advertising campaign, a consulting company might need to research what motivates shoppers to buy a particular product or a charitable organisation might need someone to orchestrate publicity to raise awareness for a particular cause. All of these marketing needs can be fulfilled by those in various marketing careers. Marketing degrees teach students how to analyse consumer demand and promote products to consumers.

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What are the subjects covered under Marketing?

English

Mathematics

Bahasa Malaysia

Accounting

Applied Economics

Quantitative Skills

Finance

Business analytics

Management

Strategic Marketing

What you need to get on a Marketing course?

Diploma in Marketing

Diploma (2-2.5 years) : 5 credits which must include Mathematics, English and a pass Bahasa Malaysia

Degree in Marketing

STPM : minimum 2 full passes in the relevant subjects

A-Levels : minimum 2 passes in the relevant subjects

South Australian Matriculation (SAM) : minimum Tertiary Entrance Rank (TER) of 70 and at least Grade B in 2 relevant subjects.

Canadian Pre-University (CPU) : minimum average of 70% for 6 relevant subjects

Unified Examination Certificate (UEC) : minimum Grade B in 5 relevant subjects

How does your education pathway look like?

What skills do you need for a Marketing course?

Creative

You always go shopping with your mum, but you have a way of making it interesting, every single time. You always have something interesting to talk about when you meet up with your friends, even if you’re not up to date with the current state of affairs. That’s because your mind is a creative hive, the produces various ways of seeing something old and known, and making it seem like new, and relevant once again. Like a magician, minus the wand and cape

Team Player

You’ve probably been part of the committee in school, whether it be a society or a uniform body. Maybe you were president, perhaps someone ranked lower. Whatever your position was, you were undoubtedly good at what you did. You lead by example, and most importantly, fairly. You also listened to those around you, took their suggestions seriously in a calculated manner, instead of going power crazy! You’ve always been a firm believer that a team is only as strong as its weakest link.

Versatile

You play sports like football, tennis badminton and basketball. You play board games like chess, scrabble, and monopoly. You go out and socialize quite a lot with friends, and you also stay at home by yourself. You do almost everything, and you’re comfortable in every single activity. Perhaps you’re not good at everything you do, but doesn’t stop you. You aren’t worried what the day has in store for you, because you’ll always be comfortable doing it (Unless it’s getting into a ring with Conor McGregor!), the signature trait of a versatile person.

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