SPM guide

SPM 2017 REVISION GUIDE

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Your guide to become a Digital Marketing Manager in Malaysia

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Average Salary

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Who is a Digital Marketing Manager?

A digital marketing manager manages a company’s online marketing strategy.

A digital marketing manager manages a company’s online marketing strategy. They help develop content and advertising campaigns to generate consumer interest in products and service.  They usually know a bit of SEM (search engine marketing) SEO (search engine optimisation), social media management, and team management. They keep the digital marketing team focused on achieving the company’s short-term and long-term goals. In large companies with multiple marketing divisions, a digita...

A digital marketing manager manages a company’s online marketing strategy. They help develop content and advertising campaigns to generate consumer interest in products and service.  They usually know a bit of SEM (search engine marketing) SEO (search engine optimisation), social media management, and team management. They keep the digital marketing team focused on achieving the company’s short-term and long-term goals. In large companies with multiple marketing divisions, a digital marketing manager also needs to coordinate with print marketing and public relations teams to make sure the company’s marketing objectives are focused and consistent.

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The pros & cons of being a Digital Marketing Manager:

Pros

1.Good earning potential.

2.Decent job growth supported by growing dependence on the internet.

3.Can work in virtually any industry.

Cons

1.Prone to eye strain and carpal tunnel syndrome.

2.High exposure to stress since the internet doesn't sleep and sales targets continue to rise.

3.High competition for jobs.

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