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Bachelor Of Arts (Hons) In Advertising & Brand Management

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    Mode
    Full Time
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    Level
    Degree
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    Duration
    3 Years
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    Intake
    Sep & Nov
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    Tution Fees
    RM 73,800

Would you like to apply to Asia Pacific University of Technology & Innovation (APU)?

COURSE OVERVIEW

Our 360° approach to creative and strategic advertising and brand management develops professionals with a broad set of skills, developing your employability opportunities. Our dynamic, ideas led advertising programme will equip you with the skills and understanding to develop a career in the creative industries. Whether you want to work in a creative team, be a copywriter, account planner or brand manager, you will gain vital hands-on experience that is highly attractive to future employers.

We place creative thinking and ideas at the centre of our 360° approach to advertising study via digital and traditional advertising platforms, explore social media, viral marketing and ambient advertising.

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ENTRY REQUIREMENTS

Exams
Detailed entry requirements

STPM

Successful completion of STPM with 2 full passes or equivalent with minimum CGPA of 2.0 and completion of SPM or equivalent.

A-Level

Successful completion of A-Level with at least a pass in 2 subjects and successful completion of O-Level or equivalent.

Other

A qualification that APIIT accepts as equivalent to the above AND a Portfolio which can include: Sketchbooks; photographs of models; art work; computer skills; research; ideas books, etc., and three examples of advertisements that you have found in magazines or newspapers that you like and find interesting – these will be discussed at the interview.

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