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Marketing specialization is a program offered to provide students with a comprehensive understanding of the basic marketing concept and its role in managing the operations of an organization. Students’ will apply their understanding of the basic comprehensive marketing skills to and will be assessed through case studies and other interactive assignments. The use of techniques and information technology to help graduates to make decisions in qualitative and quantitative fields are encouraged. The main focus shall be the preparation of courses in marketing skills such as promotion, distribution, sales, sales management and others. The minimum requirements for entry into most undergraduate programmes are as follows:- 1. A good pass in the Sijil Tinggi Peperiksaan Malaysia (STPM) with a minimum of:
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