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The Bachelor of Communication (Hons) in Integrated Marketing Communication trains students to explore a career in the marketing communication field. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products. Students will be armed with the knowledge of the various types of marketing communication tactics and strategies, from basic publicity to the use of viral marketing. In addition, this programme provides students with the opportunity to develop problem-solving and analytical skills to seek new and innovative solutions in integrating marketing communication functions.
STPM
Minimum 2 Principal Passes and a C in SPM English
A-Level
Minimum 2 Principal Passes and a C in O-Level English
UEC
Minimum 5Bs (including English)
Diploma/HND
Minimum CGPA of 2.00
Foundation / Matriculation
SAM/HSC/AUSMAT
TER/UAI: average 60% or higher in 5 subjects
CPU/CIMP
Average of 60% or higher in 6 subjects
IB
26 points or higher based on 6 subjects
Other Qualifications
As recognised by the Senate of IUKL as equivalent to STPM
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