Bachelor of Mass Communication (Hons) (Advertising)

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UiTM – Universiti Teknologi Mara

ModeFull time
LevelDegree
DurationN/A
IntakeN/A
Tuition fees N/A
CampusShah Alam

Advertising is an important part of the marketing effort of any organization. The role of advertising is to differentiate the product or brand from others, to inform, and to persuade customers to buy the product, by using all channels of mass media.

This programme covers the three important aspects of advertising: creative development, media planning and client servicing. It also covers the purpose and functions of advertising to an advertiser, advertising agency and media owners.

Contact Information

Universiti Teknologi MARA (UiTM)
40450 Shah Alam, 
Selangor Darul Ehsan, 
Malaysia

Phone +603 55442000

Fax

Email

Website www.uitm.edu.my

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