Bachelor of Mass Communication (Hons) (Advertising)

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

UiTM – Universiti Teknologi Mara

Mode Full time
Level Degree
Duration N/A
Intake N/A
Tuition fees N/A
Campus Shah Alam

Advertising is an important part of the marketing effort of any organization. The role of advertising is to differentiate the product or brand from others, to inform, and to persuade customers to buy the product, by using all channels of mass media.

This programme covers the three important aspects of advertising: creative development, media planning and client servicing. It also covers the purpose and functions of advertising to an advertiser, advertising agency and media owners.

Other Courses Offered in Media & Communication

Contact Information

Universiti Teknologi MARA (UiTM)
40450 Shah Alam, 
Selangor Darul Ehsan, 

Phone +603 55442000




Login to your account

Create an Account