Bachelor of Mass Communication (Hons) (Advertising)Back
Advertising is an important part of the marketing effort of any organization. The role of advertising is to differentiate the product or brand from others, to inform, and to persuade customers to buy the product, by using all channels of mass media.
This programme covers the three important aspects of advertising: creative development, media planning and client servicing. It also covers the purpose and functions of advertising to an advertiser, advertising agency and media owners.
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Bachelor of Arts (Hons) in Marketing Communications & Advertising, Kingston University
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Bachelor of Communication (Hons) in Integrated Marketing Communication
Infrastructure University Kuala Lumpur (IUKL)
Bachelor of Arts (Hons) in Journalism (Chinese Media)
Universiti Tunku Abdul Rahman (UTAR)
Universiti Teknologi MARA (UiTM)
40450 Shah Alam,
Selangor Darul Ehsan,
Phone +603 55442000