Bachelor of Communication (Hons) in Integrated Marketing Communication

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Infrastructure University Kuala Lumpur (IUKL)

ModeFull Time
Duration3 Years
IntakeMarch, June, September / October
Tuition fees RM43,700.00
CampusKajang, Selangor

The Bachelor of Communication (Hons) in Integrated Marketing Communication trains students to explore a career in the marketing communication field. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products.

Students will be armed with the knowledge of the various types of marketing communication tactics and strategies, from basic publicity to the use of viral marketing. In addition, this programme provides students with the opportunity to develop problem-solving and analytical skills to seek new and innovative solutions in integrating marketing communication functions.

Entrance Requirements:

  • STPM- Minimum 2 Principal Passes and a C in SPM English
  • A-Level- Minimum 2 Principal Passes and a C in O-Level English
  • UEC- Minimum 5Bs (including English)
  • Diploma/HND- Minimum CGPA of 2.00
  • Foundation / Matriculation- Minimum CGPA of 2.00
  • SAM/HSC/AUSMAT- TER/UAI: average 60% or higher in 5 subjects
  • CPU/CIMP- Average of 60% or higher in 6 subjects
  • IB- 26 points or higher based on 6 subjects
  • Other Qualifications- As recognised by the Senate of IUKL as equivalent to STPM

UEC: United Examination Certificate
HND: Higher National Diploma
SAM: South Australian Matriculation
HSC: Higher School Certificate
AUSMAT: Australian Matriculation
CPU: Canadian Pre-University
CIMP: Canadian International Matriculation Programme
IB: International Baccalaureate Diploma
STPM: Sijil Tinggi Persekolahan Malaysia
SPM: Sijil Peperiksaan Malaysia

Other Media & Communication Courses Offered by Infrastructure University Kuala Lumpur (IUKL)

Contact Information

Infrastructure University Kuala Lumpur (IUKL)
Unipark Suria,
Jalan Ikram-Uniten,
43000 Kajang,

(View Map)

Phone +603-8738 3339 / +603 8926 6993

Fax +603 8925 9846

Email [email protected] / [email protected]


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