SEO specialist

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A Search Engine Optimization (SEO) specialist help make a website searchable. They work with clients to check their existing SEO and social media activities. Based on this audit, the SEO Strategist will define the program’s goals, strategies and tactics. The SEO specialist identifies target keywords, and will provide on-page and off-page recommendations for SEO coding, structure, content, social and linking best practices. The Strategist will track and report on the success of the engagement, providing monthly optimization recommendations. This role does not include design or development implementation.

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Market Demand

The job market for SEO specialist will remain strong and stable. The expansion of e-commerce is expected to be the main driver for this demand. More companies, usually IT companies, are in need of these professionals who can provide them solutions to make their websites googable and establish good customer relationships through digital media.

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Education

Employers usually seek SEO specialists who have at least a bachelor’s degree in a computer related field and has knowlede in HTML, CSS, PHP and Javascript. While a degree is a good starting point, a candidate who wants to become an SEO must gain related work experience  since SEO is a relatively new field. Moreover, candidates with web design, analytics, social media, PR, journalism and project management backgrounds are highly needed.

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