A Search Engine Optimization (SEO) specialist help make a website searchable. They work with clients to check their existing SEO and social media activities. Based on this audit, the SEO Strategist will define the program’s goals, strategies and tactics. The SEO specialist identifies target keywords, and will provide on-page and off-page recommendations for SEO coding, structure, content, social and linking best practices. The Strategist will track and report on the success of the engagement, providing monthly optimization recommendations. This role does not include design or development implementation.
The job market for SEO specialist will remain strong and stable. The expansion of e-commerce is expected to be the main driver for this demand. More companies, usually IT companies, are in need of these professionals who can provide them solutions to make their websites googable and establish good customer relationships through digital media.
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