Digital Marketing Manager

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A digital marketing manager manages a company’s online marketing strategy. They help develop content and advertising campaigns to generate consumer interest in products and service.  They usually know a bit of SEM (search engine marketing) SEO (search engine optimisation), social media management, and team management.

They keep the digital marketing team focused on achieving the company’s short-term and long-term goals. In large companies with multiple marketing divisions, a digital marketing manager also needs to coordinate with print marketing and public relations teams to make sure the company’s marketing objectives are focused and consistent.

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Market Demand

The digital marketing industry is growing, with companies increasing spending on digital marketing. As it grows, the demand for experienced digital marketing managers is becoming greater than ever before. Here are trends that are affecting the market.

  • Google remains the undisputed leader in search-engine advertising market
  • Facebook continues to reap high advertising revenues as Google
  • Twitter to overtake Yahoo in digital display ad market.

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Education

To qualify as a digital marketing manager, a bachelor’s degree in business management, computer science, communications, journalism, public relations, and other related courses is necessary. Competition is tough and in order to stand out, a candidate must have postgraduate qualification in media studies or marketing research and strategy. Moreover, experience with social media platforms, media campaigns and eCommerce are highly recommended.

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