Content managers develop the voice for an organisation’s online presence. Their job includes writing, editing and proofreading site content, and working closely with the technical team to ensure that the site is always online and that it is continuously embracing the latest developments. Moreover, their duties include creating site promotions, email newsletters and online outreach programmes.
The importance of content marketing has become increasingly clearer with the continuous updates from Google and every new algorithm implemented social media platforms. The demand for qualified and experienced content marketers has surged in the past few years as digital marketing managers realise the value of providing valuable content to their customers. Quality content creation feeds into many essential elements of the digital marketing mix, including email marketing, social media and SEO strategy. Businesses are finding it difficult to find good writers with a firm knowledge of digital marketing.
To qualify as a content manager, one must have a diploma or degree in English, creative writing, journalism, and other related communication programmes. It’s also a plus if one knows HTML, basic adobe Photoshop skills, social media management, and has worked with popular content management systems.
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